The Real Life Of A Startup
The past week everyone were talking about Zynga acquisition of Omgpop, the startup behind the Draw Something phenomena. For most people who are not involved deeply in tech, this seems like one of this Hollywood stories. Small startup release a game, in less than four weeks gets to almost 40 million users and get acquired for $180 million dollars. The ever happy fast way to get money from tech, right? Wrong!
People live with the illusion that startups can be a quick way to get rich. All you need is one fast hit and you are settled for life. This notion attracts many people to leave their jobs and try to build “the next big thing”. But this notion is just wrong. The amount of companies who really made it big in a short time is way lower than what you think. In reality, behind almost every “fast exit” there are a few very long and hard years of nonstop work. Years when no one heard about the company and their products and the reason why for everyone else their success seems to come out of nowhere.
This is exactly what happened in the case of Draw Something. Omgpop actually released 35 games before Draw Something. 35 games that almost didn’t make any revenue. 25 games that no one heard about. But also 35 games that built a team with now years of experience developing social games.
This is the true story behind every startup. A team that work like crazy, don’t sleep, always in fear of running out of money. A team that do a million small things for a few years, a million small things that together build the product into “an instant success”. This is why startups are a marathon. A physical and emotional one that is not for everyone. But if you can make it. If you have the strength to pull it through, you might get to be an instant, fast hollywood story success.